Sidewalk chalking has been an effective communication tool for us at U. of Michigan when we do it strategically (in terms of location and for special events) and artfully (with colored chalk, big letters and clear information). This event ended up with about 100 people attending. We fed people and told them about our ministry. One interesting fact: this chalking is on Central Campus and the event itself was a bus ride away on North Campus, but lots of students from North Campus have to walk by here in the fall to get things done on campus.

—Dave Collins, area director in Michigan. Photo by Carole Mathews, InterVarsity staff at U. of Michigan.