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Campus Engagement
Campus engagement is based on the development of InterVarsity witnessing
communities (working in cooperation with other Christian groups on campus)
that are of sufficient size and quality to effectively pursue the following
aims:
. Evangelism: saturating the campus with the gospel so that everyone has
been confronted with the claims of Jesus Christ in word and deed and
in a manner which encourages response. Full saturation usually
requires a 1:10 ratio; that is, 10% of the campus being witnessing
Christians (Matthew 28:16-20; Acts 1:8).
. Engaging particular groups: making the gospel known in each of the
geographical sectors of the campus, each residence hall, each special
interest group, each ethnic group, each club, fraternity and sorority,
each academic major and department; including faculty, staff, and
administration (I Cor. 9:19-23).
. Engaging the college/university structure: bringing God’s truth and
justice to bear on the campus newspaper, student government, campus
radio station, residence hall staff, special activities and events,
administration policy, dispersion of funds, the sports program, etc.
(Amos 5:7-24).
. Challenging personal and public morality: proclaiming and
demonstrating a Christian perspective on issues addressing the
university community related to personal morality (homosexuality,
drunkenness, sexual promiscuity, cheating) and public morality
(racism, war, economic policy, world hunger, materialism). (Micah 3:9-
11, 7:1-7)
. Engaging the marketplace of ideas: seeking to personally and publicly
integrate Christian thought with the intellectual issues discussed in
the university setting (scientific research, the arts, politically
correct thinking, ecology, social sciences and economic theory).
(Acts 17:22-34, Daniel 1)
Dan Denk revised 2/04
STRATEGIC PLANNING FOR CAMPUS ENGAGEMENT
The eight steps in this planning process were originally adapted from
Richard Peace, A Church’s Guide to Evangelism for use by InterVarsity’s
Student Witness Mobilization Team in their work with chapter leadership
teams. These practical steps will help you fulfill your role as a planning
strategist in evangelism. As you practice with this planning tool now,
imagine its application to that main group of students whom you serve back
on campus. Imagine yourself using this tool in leading them into
corporately catching God’s vision for evangelizing their campus.
PART ONE: DISCERNING YOUR CHAPTER’S EVANGELISM POTENTIAL
STEPS:
1. SPIRITUAL GIFTS Action: identify those members of the chapter by name
who have the gift of evangelism (maybe 10% of the whole) and build the
outreach program around them, while simultaneously training the whole
fellowship to fulfill their role in witness.
2. ENTRY POINTS Action: Make a list of those existing programs that have
the most outreach potential and shape them so that their evangelistic
potential is realized, while simultaneously doing what is necessary to
make the chapter meeting and your small groups a meaningful experience
for the non-Christian or new Christian.
3. BRIDGE PEOPLE Action: Identify by name those people in your
fellowship by affinity groups in order to understand which outsiders
would be most attracted to the fellowship and then have those bridge
people mobilize others to be effective inviters of such people.
4. THE CHAPTER’S HISTORY OF EVANGELISM Action: Make a 2-column chart of
positive and negative experience. Build on people’s past positive
experiences of evangelism using these as a basis for dreaming about
future possibilities, while simultaneously defusing negative feelings
about witnessing.
| positive experiences and |
negative experiences and |
| perspectives |
perspectives |
PART TWO: ANALYZING YOUR CAMPUS FROM AN ENGAGEMENT PERSPECTIVE
STEPS: 5. ANALYZE CAMPUS DEMOGRAPHICS Action: Research the number
and nature of the people who live in your area by consulting your
local campus registrar or admissions department. Choose among the
following demographic features which characterize your main school.
a. Degree programs:
_ 2-year 4-year __graduate
b. Campus location:
_ rural suburban __ urban/inner
city
c. # of undergrads:
_ 1-2,000 2-5,000 __ 5-10,000
_ 10-25,000 _ Over 25,000
d. # of grad students:
1-2,000 _ 2-5,000 __
5-10,000 ___ Over 10,000
e. Dominant faculty departments or major fields of study:
_liberal arts _
engineering/science ___ business
_technical/vocational _
medicine/nursing ___ agriculture
f. Major racial/ethnic groups (including internationals) (estimate
percentages/numbers of):
_ Blacks _ Asian Americans
___Hispanic Americans
_ European Americans _
Internationals
_ Other:___
g. Significant social/political networks: ___ the
athletic program
_ the Greek system _ the
residence halls
_ the student associations _ the
academic colleges
_ the Arts _
other:
_
h. Major areas of housing for students (estimate percentages or
numbers of):
_ dorms on campus _
apartments within walking distance
_ fraternities/sororities _ at home
(with parents)
___ commuting
i. Issues and attitudes prevalent which influence responsiveness to
the gospel ( + or -):
6. “TARGETING EVANGELISM” Actions: After listing all the sub-cultures
living in your area, put a star next to those that match the sub-culture
or bridge people in your chapter. Also, analyze the webs of
relationships that exist among the fellowship, focusing especially on the
friends of the new Christians. Note the webs of relationships which new
Christians have, as in the New Testament “household factors” (Lydia,
Philippian jailer, Andrew and Philip).
7. “WINNABLE GROUPS” Actions: Identify human, sociological factors which
tell why college students as a group are most winnable. Identify human,
sociological factors which tell why certain groups at your particular
school do not currently appear to be open to the gospel. Then identify
those groups winnable by your chapter that are currently open to the
gospel and prioritize your outreach efforts to them, while not
overlooking the apparently “closed” people.
PART THREE: APPLYING YOUR CHAPTER’S EVANGELISM POTENTIAL FOR CAMPUS
ENGAGEMENT
STEP 8: APPROPRIATE STRATEGIES Action: Structure your evangelistic
strategies in such a way that they will be appropriate, both for the
respective winnable groups which you have targeted, and for the
bridge people that you are asking to spearhead these pioneering
endeavors. Use a separate planning sheet for 1-1, small group, mini-
mission and major campus evangelistic efforts, such as the one below
(the examples are to help you get started):
| OBJECTIVE: To reach |
ACTION PLANS or ACTIVITIES: |
RESPONSIBILITIES: |
| different affinity |
In keeping with the principle “different |
To get more people |
| groups on campus |
strokes for different folks” we will |
involved and |
| with the gospel in |
concentrate our evangelistic structures |
taking initiative |
| a way that will |
and strategies appropriately: |
reaching groups |
| touch their needs |
targeted for |
| and encourage their |
engagement, which |
| response, and to do |
bridge person will |
| so through |
do what? and by |
| appropriate |
when? |
| STRUCTURES and |
| STRATEGIES |
| commuters |
dorm |
Greek |
frosh |
| s |
s |
| Campus-wide
Evangelism | Particular
Groups | University
Structures | Moral
Issues | Intellectual
Issues | | | | |The above grid does not account for these three
areas. A separate grid and plan are
still necessary.